In 2020, Its In U Apparel was born at a red light. The words “It’s In U” hit like a spark—and that spark lit a fire. It showed me there was something bigger and greater within myself—something only you can bring to life. It became a movement. This brand is about knowing that whatever you’re chasing—whether it’s a dream you’re still discovering or a passion you’re determined to pursue—it’s in you for a reason. Don’t let anyone tell you otherwise.

Its In U Apparel creates streetwear with purpose. Every piece is designed with intention—to motivate and remind you who you are. Whether you’re grinding in silence, stepping into something new, or pushing through the day, this brand is for you—to help you along the way.

MISSION

For the days you need it most.
A reminder of what’s already in you—
Enough strength. Enough purpose.
Enough fire to keep going.

VISION

To connect people to what’s within—
and remind the world:
What you need is already in you.